Here are 9 tips for choosing a business name. ONECheck is a government service you can use in advance of reserving your company name to compare the availability of business names among existing company names, trademarks and domain names. Similarly, registration of your company name with the Companies Office does not automatically give you any right to prevent others from using a brand similar to your company name. Different tests for the registrability of company names and trademarks apply. It’s important to note that, just because a company name is available, that doesn’t mean you will be able to register your business name as a trademark. The Companies Office will then check whether that name is identical or very closely similar to existing company names and let you know if you can proceed with it. When you register your company with the New Zealand Companies Office, the first step is to reserve a company name. If you are not trading as a sole proprietor under your own name, then you must register a business name as part of the company registration process. It helps your customers to identify your business from others in the marketplace. Let’s examine the differences between registering a business name and registering a trademark for your business name.Ī business name is the name you use for your trading enterprise. If you are already running a business, your business name might be one of your most valuable assets and you should investigate protecting your business name by registering it as a trademark if you haven’t already done so. Why should you register a trademark? Here are 5 good reasons why you should register your mark and ensure you have trademark protection. You might also need to register a trademark for your logo and possibly trademark a slogan, domain name and social media brand identities. At the same time, you should think about registering your new brand as a trademark. If you are planning to start a new business, you will need to register a business name when you set up your company.
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